PRODUCT MARKETING SERVICES FOR SAAS BUSINESSES

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WEBSITE & CONTENT CONSULTATION

PRODUCT MARKETING FOR SAAS

GOOGLE ADS FOR SAAS

WEBSITE & CONTENT CONSULTATION

Crafting an effective website, particularly for a SaaS, is paramount. The structure, theme, and content should be guided by the brand’s positioning and value proposition. Yet, achieving this balance is no small feat. Despite investing hours in brainstorming captivating headings, you might find they fall short of addressing customer pain points or articulating positioning elements clearly. Having advised numerous businesses, I’ve assisted them in crafting meaningful websites that authentically reflect their brand. I can offer the same support to help you achieve your goals.

  • Core content of the website
  • Website Page Structure
  • Website Optimization and Tools
  • Overseeing Website Development to Completion
  • Content Strategy
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PRODUCT MARKETING FOR SAAS

Navigating a go-to-market launch within budget constraints presents a challenge for small SaaS businesses. Hiring a full-time product marketing manager and additional team members is often financially prohibitive. Consequently, marketing initiatives must be strategically launched within these limitations. We specialize in guiding businesses through these initial marketing steps, ensuring scalability as the business expands and aligning efforts with the product’s anticipated goals.

  • Channel Strategy
  • Website Management
  • CRM, Analytics Tools Setup
  • Sales Enablement
  • Content Marketing (First steps)
  • STP, Competitor Analysis, Audience-based Plan
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GOOGLE ADS FOR SAAS

In the realm of Google Ads for SaaS products, prioritizing quality over quantity is key. A single quality lead can yield the desired Return on Ad Spend (RoAS). Yet, securing such leads isn’t effortless. Each click comes at a cost, making it imperative to target the right audience and ensure their conversion on the landing page. Achieving this requires meticulous fine-tuning. Herein lies our commitment: delivering quality leads, driving high conversions, and ultimately boosting lifetime revenue per customer. With us, experience the magic of precise targeting, compelling landing pages, and sustained growth for your SaaS business.

  • Search Campaigns
  • Display and Video Campaigns
  • Audit Ads Account
  • Accurate Conversion Tracking
  • Landing Page Management
  • Conversion Reports and Data Dashboards
  • Smart Retargeting and Remarketing
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Work CHRONICLES: STRAIGHT FROM THE SOURCE

Harman Singh, Founder and CEO, YUNO Learning

“Rudranil helped kickstart marketing operations at YUNO Learning. He has a high degree of knowledge on product marketing and digital marketing channels. We have been working for about a year and in this short duration he has set up various channels like Google Ads, Facebook and blog. He has been instrumental in structuring the demand generation funnels for the business. He is methodical, diligent and takes complete ownership of his work.”

Thorsten Reutenauer Founder, Interview Preparation Simplified/Priowo

“Rudranil is a true professional. His technical knowledge and his dedication to serving his customers are outstanding. I first came into contact with him through his GA4 online course, which is very well-structured and contains all relevant aspects – explained clearly and pedagogically. I then hired Rudranil as a freelancer to set up analytics for my website and responsive web app. He delivered a great solution despite many technical challenges and constraints and went above and beyond to support me in the best possible way. I highly recommend Rudranil to anyone who needs to set up GA4 reporting.”

Varun Aggarwal Co-Founder, Aspiring Minds

“Rudranil helped put together the structure, design, and content of the core pages of the Aspiring Minds (acquired by SHL) website. Thanks to him, we could finalize a comprehensive SEO-optimized website in just 2 months.”

Kiran Gutta Co-Founder, VP - Sales & Business Development, 3RDi

“Rudranil is helping 3RDi build the Sales Enablement strategy. In a short time, he has thoroughly grasped our SaaS offering and the target market. At 3RDi, we believe that product marketing has tremendous potential in shaping the future of our business, and Rudranil is making sure that we get started in the right direction.”

Harman Singh, Founder, WizIQ

“At WizIQ, Rudranil led our product marketing efforts. He did a commendable job in planning product webinars, driving sales enablement, and generating training content. He also played a pivotal role in the launch of our virtual classroom product, WizIQ Nextgen. I highly recommend him for his can-do approach to any business challenge.”

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